In this paper, some new traveling wave solutions to the Hirota–Maccari equation are constructed with the help of the newly introduced method called generalized exponential rational function method. Several families of exact solutions are found corresponding to the equation. To the best of our knowledge, these solutions are new, and have never been addressed in the literature. The graphical interpretation of the solutions is also depicted. Moreover, it is contemplated that the proposed technique can also be employed to another sort of complex models.