عنوان
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Innovation Challenge in Unstable Economic Conditions: New Product Development Risk Analysis by Bayesian Networks
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نوع پژوهش
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ارائه مقاله در کنفرانسهای علمی
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کلیدواژهها
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New Product Development, Risk Analysis, Risk Identification, Bayesian Network
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چکیده
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The sustainability of innovative companies in a competitive environment is influenced by New Product Development (NPD) success, nevertheless that often faces many risks. In this study, risks that treat the success of NPD in developing countries, have been investigated and a model based on the Bayesian Belief Networks (BBNs) has been provided. Considering that BBNs offer the possibility of integrating quantitative and qualitative data, therefore, the economic factors are used to provide a more realistic model that by using it more realistic sensitivity analysis can be done.
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پژوهشگران
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وحید خداکرمی (نفر اول)، مهدی فلاحی (نفر دوم)، سمیه امیری (نفر سوم)
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